70-Year Brand | B2B & DTC eCom Company | Cable, Power, & Industrial Products | Organic Sales | Full Management Team | 32% Repeat Order Rate
Deal Pipe® presents a B2B and DTC eCommerce company that has served the Cable Management, Power Routing, and Industrial Safety industries for over 70 years. Since their inception in 1955, the company has built a solid reputation for providing an extensive array of products across approximately 20 product categories. These include specialized offerings in cable management, power distribution, network infrastructure, safety products, traffic safety, fire protection, and tools. The company has successfully captured the B2B and government markets, demonstrating a wide-reaching influence and a resilient business model.
The current owner has run this business since 2006 (20 years). The business operates from 53,000+ sq. ft. of warehouse space across two primary locations (Florida & Minnesota). In Florida they have multiple facilities totaling 38k Sq Ft within close proximity and in Minnesota they have 15k Sq t between a new 8,000 sq. ft. building and a 7,000 sq. ft. legacy structure on one piece of land. This warehouse setup provides the infrastructure and options necessary to expand without the need for additional capital expenditure. (Note: The Minnesota property is owned via a separate LLC and is not included in the sale; however, the land allows for future expansion and a lease could be worked out.). They maintain strong relationships with over 40 core suppliers and another 100+ for specialized products. About 95% of all items are stocked and shipped in-house. Their private label and proprietary items are made from molds that were passed down from the original owners, many of which are still in active use.
There are 38 employees in place, including management, warehouse staff, and customer service. A dedicated team of CSRs handles all client communication, returns, and order issues. Operations are supported by their proprietary software, which was built from scratch and is regularly updated to track inventory, automate order flows, and ensure the business stays on track.
This is a multi-channel operation that sells through their own website, Amazon FBA & FBM (Amazon Seller Central), Grainger, Zoro, Walmart, and eBay. Most of the growth has come organically. Their traffic comes from SEO, inbound interest, and customer loyalty. They also hold a growing list of over 500,000 email contacts. This company operates under a low-ad-spend model, capitalizing on its decades-long brand equity and word-of-mouth recognition. They ship between 350 to 400 orders per week. Fulfillment runs smoothly with their sales mix. The company also benefits from strong vendor terms, a $500,000 unused line of credit that hasn’t been used, and no business debt.
It boasts a robust product portfolio, including proprietary brands and custom-molded products, which differentiate it from competitors. The company is also notable for its strategic use of in-house developed software, which optimizes operations and enhances inventory management.
It maintains a balanced sales mix, with no single product exceeding five percent of total sales, ensuring stability and risk diversification.
What Makes Business Valuable
Many of the company’s products are unique to their catalog, including custom-molded items under their own brand. These are not available from competitors. They also hold trademarks and maintain excellent relationships with suppliers, some of whom are also customers. Their customer base is mostly B2B, and many accounts place large, recurring orders. Even without outside help, they have managed to secure demand from major platforms like Grainger and Zoro, which continue to request more SKUs. There’s a clear signal that expansion is within reach for a buyer ready to scale.
Ready to Grow?
A buyer can step into this business and grow it with minimal changes to operations. The team is stable, SOPs are well-documented, and the owner is willing to provide assistance during the transition. There’s room to run paid marketing campaigns, optimize Amazon listings, and increase sales on underused platforms like Shopify, Instagram, and Facebook.
A strong sales or outbound team could also help tap into new B2B accounts and increase repeat volume from existing ones. Their proprietary software is already working rightly. All the key parts of the business have been built to last, leaving a new owner with a clean platform to scale.
Business Broker Takeaways
1. Scalable Operations: The company’s turnkey operations, driven by technology efficiencies and a well-established management team, offer a seamless opportunity for scaling. With their proprietary software, the company ensures streamlined processes and high in-stock rates, paving the way for operational efficiency improvements and growth.
2. Robust Financial Health: The business stands out for its strong financial footing, with no debt and a consistent cash flow. It maintains normalized inventory valued at approximately $1.5 million, access to an additional $3–5 million in supplemental inventory, and a comfortable cash reserve, alongside an unused $500,000 line of credit. This financial stability provides a solid foundation for potential growth and expansion. The additional inventory can be part of a deal or be made available to the buyer post-closing with a few different options.
3. Strategic Growth Potential: Opportunities for growth abound, particularly in enhancing digital marketing efforts and expanding Direct-to-Consumer channels through social media platforms. The company is also poised for additional private label product launches and operational efficiency improvements with new Key Performance Indicator (KPI) tools.
This company’s strategic advantages and future prospects make it an attractive proposition for potential buyers seeking a stable and scalable business in the cable management and infrastructure industry.
This Historic Brand is Represented by:
Deal Pipe
Technology, Internet & eCommerce Business Brokers
WC 3728
