5 Year Handmade Baby Brand in the Bibs, Bows, Collars and Pacifier Clip Space – 129,000 Instagram Followers – 290 SKUs
Deal Pipe® presents a heartwarming venture, this 5-year established baby brand sells fashionable bibs, bows, collars, and pacifier clips that are 100% handmade in the USA. Each piece sold is a fully branded and exclusive item created by stay-at-home moms. Carrying more than 290 individual SKUs along with a strong consumer following of 129,000 Instagram Followers and 20,203 Pinterest Followers; this family-oriented business drives reliable revenue and spanning industry interest with little to no ad spend. And while small in size at the moment, with the large social media following it has gained, along with the brand recognition, using this as a bolt on acquisition in the baby space might be a great play.
An incoming buyer could easily scale this promising company through affiliate and influencer marketing and paid placements both on search engines and social media. Additional opportunities for this brand are expanding onto popular purchasing platforms such as Amazon, Etsy, and Target.com as well as the development of wholesale partnerships. This lovingly crafted business framework has a strong track record of consistent, organic growth that can be simply maintained or ramped up for phenomenal results.
Working off of a 100% stock model, this lucrative offering has an average order value of $60 that can be exponentially grown with the addition of bundling offers and widespread SKU expansions. This brand has prided itself on quality, care, fashion, and functionality to carve out a corner of this niche industry. Leveraging unique, reversible designs, they have gathered a strong organic following that will only grow with time and increased advertising spend. From new color combinations to matching baby bags, hats, outfits, and shoes; this brand has the latitude to catapult itself in any direction that the new owner sees fit.
Devoting a maximum of 8 hours each week, current ownership is in charge of responding to customer service concerns, order tracking and fulfillment, new product design, and social media page population. This time may fluctuate with the amount the new owner decides to put in and they may be well served by the addition of a VA for optimizing listings and coordinating content marketing initiatives as time goes by and advertising initiatives kick off. At the moment, this company works only with a freelance bookkeeper and a 5-person part-time team of 4 product creators and 1 fabric cutter.
A homespun brand has been infused with love, quality, and relatability at every stage and brings in a strong niche audience of parents who love to buy locally sourced, fashionable products for their children. An evergreen and globally spanning market, this company has incredible room to grow and limitless potential. Offering international shipping, extended purchasing options, improved marketing, and further developing the brand itself, a business-minded buyer could effectively grow this company to drive tremendous revenue.
This eCommerce Brand Represented by:
Deal Pipe
Technology, Internet & Website Business Brokers
Listing ID: WC2196
