2 Amazon FBA eCommerce Brands | Children’s & Giftable Lighting Space | 9 Years in Business | Strong Growth | 30,000 Reviews
Deal Pipe® presents Two Amazon FBA eCommerce Brands that have illuminated the Amazon Marketplace for nearly a decade with innovative lighting products built around design, emotion, and everyday utility. These brands, now in their 9th year of operation, have built a strong reputation in the children’s and giftable lighting space with bestselling products such as Moon Lamps, Galaxy Lamps, and the wellness-oriented Zen Moon Lamp. With 17 active SKUs, over 30,000 reviews, and a perfect 5-star Amazon Seller Rating, the company has combined strong visual branding, quality-driven manufacturing, and smart fulfillment systems to build a defensible, high-margin operation. All products are sold under two registered trademarks, and a third is pending.
Business Model
The business operates 100% through Amazon.com using the Fulfilled by Amazon (FBA) model. Every product is fully optimized for Amazon’s ecosystem, including listings, packaging, and logistics. The catalog is built with seasonal and evergreen products that perform consistently throughout the year, with a significant revenue spike during Q4 due to their high gifting appeal. Several SKUs have surpassed 20,000 units sold each and continue to generate steady revenue, powered by strong organic visibility and verified customer reviews—earned through product quality and customer satisfaction, not artificial incentives.
With no outside warehouse, retail footprint, or third-party logistics service required beyond FBA, the entire operation is built for efficiency and scale. The average order value is approximately $22, with peak periods in Q4 seeing 7X to 8X order volume increases. The company also benefits from favorable supplier payment terms that reduce the need for significant working capital, and Sellerboard is used for inventory and KPI management, enabling lean, data-driven operations.
Digital Marketing & Traffic
All customer acquisitions are conducted via Amazon PPC, which is currently managed by a dedicated PPC contractor. While these ads remain the primary driver of customer traffic, the business has secured a $10,000/month Google Ad Grant through its nonprofit and has yet to capitalize on this fully. There is also significant white space in influencer marketing and social media, particularly TikTok, where visually captivating products like these tend to perform extremely well.
Although the products are ideal for platforms like TikTok Shop and Instagram, the current owners have not launched on those channels due to regional restrictions. A new owner with access to U.S.-based social media commerce could unlock substantial upside with minimal effort.
Operations
Ownership is only lightly involved in the day-to-day, averaging a few hours per week primarily focused on PPC oversight, inventory planning, and high-level admin. A brand manager handles customer service, email communications, and routine operational tasks. The supplier network is mature and stable, with trusted manufacturers in both China and India and long-standing relationships that allow for negotiating more favorable terms. In fact, efforts are currently underway to renegotiate cost of goods, which could reduce product costs by up to 40%—a significant margin enhancement with no dependency on sales growth.
All SKUs are private labeled and shipped directly to Amazon FBA centers, eliminating the need for additional warehousing or logistics. Each product is packaged in premium gift-ready boxes, adding to the customer experience and helping justify higher margins.
Growth Opportunities
This business is ripe with scalable opportunities. The U.S. Amazon marketplace has been the sole focus to date, but immediate expansion is available through Amazon Canada, UK, and Germany—all of which allow existing reviews to carry over, creating instant credibility. TikTok Shop and influencer partnerships present immediate avenues for expanding brand awareness and DTC sales.
Beyond Amazon, prior partnerships with U.S. museums and specialty stores have demonstrated that the products perform well in gift shops and boutique retail. A buyer with a U.S. presence and a desire to develop a B2B or wholesale program could easily expand this channel. Additionally, the newly released Zen Moon Lamp signals a potential brand extension into adult-focused wellness lighting, opening doors to a broader market that includes meditation, mindfulness, and home décor.
With a new unicorn-themed Moon Lamp and a third trademark in the pipeline, the brand is positioned not only to sustain its current momentum but to branch into new demographics and verticals with confidence.
Business Broker Takeaways
1. Recurring Revenue Model. The two brands’ strong 5-star reputation and deep catalog of proven sellers drive consistent demand with minimal effort. Repeat purchases and gift-giving behavior create reliable, predictable cash flow.
2. Unique Product Range & Strong Brand Identity. With over 30,000 reviews and iconic designs like the Moon Lamp and Galaxy Lamp, the brand has created a memorable footprint in a competitive space. All products are protected by trademarks, with clear potential for line extensions into adjacent categories.
3. Multiple Untapped Growth Channels. Expansion into international Amazon marketplaces, TikTok Shop, influencer campaigns, B2B retail, and lifestyle verticals offers several easy-to-execute growth opportunities, none of which have been fully leveraged by the current owners.
This business is an ideal acquisition for an entrepreneur or strategic buyer seeking a well-established, high-margin, low-maintenance eCommerce brand with real staying power and obvious upside. With clear operational efficiencies, premium branding, and scalable infrastructure, this listing represents a rare opportunity to own a niche-leading Amazon FBA business with strong fundamentals, a decade-long track record, and runway for growth both on and off Amazon.
This Company is Represented by:
Deal Pipe.com
Technology, Internet & eCommerce Business Brokers
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