11-Year eCommerce Brand | Proprietary Modular Seating System | 15 Patents | $1,300+ AOV | 31 SKUs | Domestic Manufacturing & Final Assembly

Deal Pipe® presents an 11-year DTC Outdoor Furniture Business that has been operating within the U.S. patio category. This company has developed a proprietary molded-core seating system designed to address common issues in outdoor furniture, including excessive weight, water retention, and long lead times. Their products are built to deliver indoor-level comfort while remaining lightweight, durable, and easy to move, which has helped the business earn consistent customer praise and maintain low warranty activity over time.

Business Model

This business focuses on modular outdoor seating sets offered in multiple configurations, fabrics, and colors. Their flagship six-piece sectional anchors the product lineup and drives a high average order value of approximately $1,311. In total, the catalog includes 31 SKUs comprising sectionals, chairs, and weatherproof covers, giving buyers flexibility without creating operational complexity. The products are protected by roughly 15 active patents covering molded-core construction and related design elements, creating a meaningful barrier to entry in a fragmented outdoor furniture market. Their intellectual property is the key reason competitors have not replicated the lightweight molded-core approach on scale.

Operations

Manufacturing and final assembly are handled domestically using proprietary molding and assembly equipment. Their core components are molded on-site, pillows are sub-assembled internally, and final units are completed with foam, fabric covers, and hardware before shipment. Current production runs on a single shift, yet existing equipment supports output of around 75–80 units per shift, with the ability to reach up to 225–240 units per day under a multi-shift schedule. Operations occupy approximately 5,000 square feet and remain straightforward, with daily customer service volume averaging fewer than 1 contact. This could further simplify production through off-season pre-builds or selective outsourcing without changing the end product.

Digital Marketing & Traffic

Sales are generated entirely through ecommerce and are driven by prospect marketing rather than repeat purchasing. Roughly 72% of direct-to-consumer demand comes from paid advertising on Meta and Google, making traffic highly transferable to a new standalone website. The product line attracts approximately 175,000 sessions per year tied to outdoor sectional searches and paid campaigns. Marketing themes consistently focus on ease of cleaning, lightweight construction, and outdoor durability, which have proven effective in converting first-time buyers. Repeat purchase behavior remains low due to the product’s nature, though some customers return to expand their sectional layouts.

Supply Chain & Inventory

Key components are sourced through a mix of domestic and overseas suppliers. Fabric covers are produced in Vietnam with lead times typically ranging from 90 to 120 days, while hardware components are sourced from China and smaller domestic vendors. Inventory levels are modest and well-controlled, with fabric safety stock generally covering 8 to 12 weeks of demand. Packaging remains simple, using standard kraft boxes without the need for specialized equipment, helping keep fulfillment processes efficient and easy to replicate for a new owner.

Growth Opportunities

Clear expansion paths exist across marketing scale, channel diversification, and operational improvement. The increasing advertising spend would drive incremental demand, given the current return performance. A new owner might need to re-engage previous buyers via a re-engagement campaign via Meta or TikTok. Additional upside exists in launching a dedicated standalone website, expanding into new online marketplaces, and introducing new seating shapes or accessories using the existing molded-core platform. Cost reduction initiatives tied to foam padding and pillow inserts also present near-term margin improvement opportunities. A buyer with operational focus could further increase output by running additional shifts or building core inventory during off-peak months.

Business Broker Takeaways

1. Scalable Manufacturing. The company operates a manufacturing facility with potential for scalability, allowing for increased production capabilities through additional shifts or pre-building core components during the off-season. This operational flexibility positions the business for growth and cost optimization.

2. Strong Marketing Foundation. With approximately 72% of DTC sales attributed to targeted advertising efforts, the brand’s marketing strategy is a cornerstone of its success. The potential transition to a standalone website offers further opportunities for brand expansion and customer engagement.

3. Post-Sale Support. The current ownership is committed to ensuring a smooth transition post-sale, offering a comprehensive 30-day support period. This includes sharing molding knowledge, marketing strategies, and essential documentation, providing the buyer with a solid foundation for continued success and growth in the outdoor furniture market.

Summary

This business offers buyers a proven product with strong differentiation, transferable demand, and defensible intellectual property in a large and established market. Their simple operating model, high average order value, and scalable production capacity create a solid foundation for growth under new ownership. With limited reliance on brand identity and a product that has already demonstrated market acceptance, this opportunity is well-suited for a buyer seeking a durable eCommerce asset with meaningful upside through focused execution and scale.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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