10 Year eCommerce Brand | Copper-Infused Compression Gear | DTC, Amazon & Walmart Channels | 170,000+ Monthly Uniques | 500+ Orders Daily

Deal Pipe® presents a flourishing 10-year veteran eCommerce brand in the Copper-Infused Compression Gear niche, offering a diverse and expanding product line for Lower Body, Upper Body, and Foot Support. With nearly a decade of experience in the Health & Wellness sector, this brand has established itself by delivering superior quality textiles infused with the highest-grade copper ions available, significantly outperforming competitors that use copper oxide.

Copper garments have been reported to help alleviate a wide range of common ailments by drawing away trapped electricity from damaged nerves, potentially reducing pain, inflammation, and discomfort. This scientifically backed approach has led to an impressive product catalog featuring popular compression sleeves, socks, braces, and splints, all designed for maximum therapeutic benefit.

The brand operates through Amazon, Walmart, and its own website, with Amazon accounting for the lion’s share of sales. With the company’s strong foothold on Amazon’s FBA program, they maintain efficient operations, low overhead, and highly targeted marketing, contributing to a substantial return on ad spend. The company also offers tremendous growth potential, particularly through expanding DTC (direct-to-consumer) channels on their website, enhancing brand recognition and customer loyalty.

Their top-performing products are bolstered by a “PAIN-NO-MORE” guarantee, offering customers the confidence of a pain-free experience or a full refund within 30 days. This high standard of quality stems from the owner’s extensive research, where market trends, competitive analysis, and sales data drive the development of each new product. The company has 11 established products, 14 recent launches, and releases approximately 4 new products every quarter to keep pace with consumer demand.

The sourcing process is equally refined. The brand works with top factories to ensure quality control, comparing product samples against market competitors before mass production. A meticulous approach to logistics has also been established, utilizing Fulfilled by Amazon for Amazon orders and third-party logistics for website and Walmart sales. This results in a streamlined process capable of shipping roughly 500 orders daily.

The business enjoys year-round sales with minimal seasonality, apart from a slight peak in Q4 due to health-conscious New Year’s resolutions. With an average order value of $22.45 on Amazon, $36.56 on their website, and $16.27 on Walmart, the brand is highly profitable across platforms. The target customer base is diverse, with the majority of buyers being married women over 45 years old. However, the product line appeals to athletes, seniors, and those recovering from injuries, offering relief without expensive medications.

The owner spends approximately 10 hours per week overseeing operations. Responsibilities include managing a remote team of contractors and virtual assistants, who handle everything from Amazon and Walmart accounts to customer service, sourcing, and logistics. This low-maintenance setup makes it easy for a new owner to focus on scaling the business rapid post-acquisition.

With established trademarks, a growing customer base, and multiple opportunities for expansion, this business is a fantastic choice for buyers with a keen eye for growth, strong tech skills, and the desire to take this company to the next level.

Business Broker Takeaway

Our analysis of this business shows that the value propositions present are decisive for a buyer looking to get into the Health & Wellness or eCommerce space. We are excited about this business for 3 important reasons:

1. Operational Simplicity. This business is designed for ease of management. With contractors and virtual assistants handling the bulk of operations—including Amazon and Walmart account management, customer service, and logistics—the new owner can focus on scaling and growth without getting bogged down in day-to-day tasks. The current owner spends just 10 hours a week overseeing the business, making it a turnkey opportunity for a strategic buyer looking for operational efficiency.

2. Established Multi-Channel eCommerce Presence. With 92% of sales driven by Amazon, and additional revenue streams from Walmart and the brand’s website, this company is well-positioned for further growth. The business already benefits from Amazon’s FBA program, providing low overhead and high efficiency. A buyer can scale quickly by expanding direct-to-consumer sales on the website or tapping into international markets, such as Amazon UK and other European platforms. A new owner might decide to increase brand visibility and customer loyalty by investing in digital marketing channels, particularly SEO, and paid ads.

3. Scalable Product Line with High Demand. The company’s copper-infused compression products tap into the evergreen Health & Wellness market, targeting customers suffering from pain, arthritis, and injury recovery. With established SKUs and new product launches, plus a pipeline of new products each quarter, the product line is built for consistent growth. The company’s robust market research and data-driven approach to product development provide a solid foundation for ongoing innovation and scaling. Buyer might want to adopt expanding the product’s presence on other eCommerce platforms, or creating an exclusive product lines for B2B & DTC, could accelerate growth and profitability.

This Company is Represented by:

Deal Pipe.com

Technology, Internet & eCommerce Business Brokers

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